Let’s start with a simple scenario.
You have a fight with your girlfriend.
You want to do the right thing.
So you open ChatGPT.
You explain what happened. You ask it what to say.
It gives you a perfect response.
You deliver it flawlessly.
And then she asks:
“Did you get that from AI?”
Game over.
You didn’t do anything wrong — and that’s the problem.
We’re living in a world obsessed with outcomes.
Perfect emails.
Perfect apologies.
Perfect pitches.
Perfect posts.
AI is incredible at delivering the destination.
But as Simon Sinek points out, we’ve completely forgotten the journey.
And the journey is where growth happens.
You don’t become smarter because a book exists.
You become smarter because you wrote the book.
You don’t become emotionally intelligent because an apology worked.
You become emotionally intelligent because you struggled through saying the wrong thing — and learned.
AI can help you sound human.
It cannot make you be human.
We’ve massively underpriced struggle.
Every meaningful skill — leadership, friendship, conflict resolution, emotional regulation — is forged through friction.
Simon makes a brutal but accurate comparison:
AI can give everyone a boat.
But when the storm hits, you still need to know how to swim.
Outsourcing hard moments to AI feels efficient.
But it quietly erodes your ability to handle real life.
And the scary part?
You don’t notice what you’ve lost until you need it.
Yes, AI can:
But every time you lean on it instead of learning, you trade capability for convenience.
You didn’t resolve the conflict.
You avoided it.
You didn’t learn empathy.
You borrowed language.
You didn’t build confidence.
You rented certainty.
That’s not progress.
That’s dependency.
You’ve felt it.
The emails that don’t sound like the person who sent them.
The posts that feel polished but empty.
The pitches that say the right things without meaning anything.
Simon nails it:
When it feels like you’re talking to someone’s AI, the meaning disappears.
Human imperfection — the pauses, the wrong words, the rough edges — is what makes communication believable.
Perfection is no longer impressive.
It’s suspicious.
In a world flooded with flawless output, human-made becomes premium.
There’s a Japanese concept called wabi-sabi — the beauty of imperfection.
Handmade ceramics.
Uneven brush strokes.
Visible flaws.
We don’t love these things despite their imperfections.
We love them because of them.
That’s why:
Error creates drama.
Struggle creates meaning.
Effort creates value.
AI removes friction — and with it, significance.
If AI is going to take over outputs, then the skills that survive are the ones it can’t replicate:
These are not “soft skills.”
They are survival skills.
And they only develop one way:
By doing the work yourself.
Badly at first.
Awkwardly.
Imperfectly.
AI isn’t dangerous because it’s powerful.
It’s dangerous because it lets us avoid discomfort.
Avoid hard conversations.
Avoid self-reflection.
Avoid growth.
You can let AI write your apology — or you can become the kind of person who knows how to apologize.
You can let AI solve the moment — or you can invest in the relationship.
One builds efficiency.
The other builds resilience.
Only one compounds.
Simon Sinek isn’t anti-AI.
He’s anti-skipping the work that makes you human.
Use AI to assist.
Not to replace.
Because what makes people beautiful isn’t that we get everything right.
It’s that we get many things wrong —
and keep showing up anyway.
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